In the dynamic and evolving world of marketing, many businesses often find themselves at a cross-roads when seeking marketing support. How do you know what kind of marketing support you need? Here we look at the benefits and pitfalls of a specialist versus generalist marketing approach. The rise of digital marketing over recent years means […]
Moving into our new office!
We are delighted to share that we have moved into a new office on St Mary’s Gate in Derby, alongside Parry Creative. The businesses offer a range of complimentary services including strategic marketing, marketing management, and branding and design to businesses across the city and beyond. Clare said “Laura and I have been collaborating since […]
4 top tips to improve employee welfare
It has become clear that stress has an enormous impact on the UK workforce. We have devised our top tips that you can incorporate into your business, which are proven to have a positive impact on employee wellbeing and mental health! “76% of employees report moderate-to-high or high levels of stress” -The workplace health report […]
Starting out on your marketing career, or mentoring a new marketer?
As the summer season comes to an end, we say farewell to our marketing assistant, Olivia Wilkinson. Olivia’s journey with us began during her third year of studies at the University of Derby, when she joined us as a marketing intern. Since then, she progressed into the role of part-time marketing assistant. In this blog, […]
Why Apricus chose to support Derby County Community Trust as a Trust Partner
Apricus Marketing is delighted to support Derby County Community Trust as a Trust Partner Derby County Community Trust is the charitable arm of Derby County Football Club. It uses the power of the club to improve lives and communities through sport, physical activity, health and education. The Trust runs many programmes that benefit people across […]
Why is it important for employers to support student internships?
Olivia Wilkinson, a third-year Marketing (PR and Advertising) student at the University of Derby, shares why she joined Apricus Marketing and the benefits for students and businesses of internship support. Olivia Wilkinson An internship provides paid employment to undergraduate or graduate students for a few weeks or months, importantly giving them an opportunity to test […]
Why is it important for furniture businesses to have a marketing strategy?
Clare Taylor, founder and owner of Apricus Marketing, shares an insight into her world of marketing and why it’s important to master the art. Good marketing always starts with strong strategic foundations that hones in an area of focus that marries your brand and offer. If the fundamentals are done correctly, and not ignored, there’s […]
Why you should consider outsourcing your marketing.
As we all know, the last couple of years have thrown convention to the wind. In times of business upheaval –upturns, followed by downturns – it is invariably marketers who feel the impact initially. Marketing budgets, rightly or wrongly, are often the first to be cut in harder times, and are generally slow to return […]
10 Top Tips for Successful B2B Marketing.
Follow our top 10 tips to help your B2B marketing succeed: 1. Take the time to evaluate the inputs into your marketing strategy before producing marketing outputs. This will ensure your outputs are more effective. 2. Look from the inside outwards and not the outside inwards. Find the things your customers really value you for. […]
Apricus Marketing Turns 1
Okay so this blog is a little late – sometimes being a marketing consultant is like being a hairdresser and not having time to do your own hair – you are so busy working on your client’s projects that you don’t get time to write your own content!! At the beginning of September Apricus Marketing […]