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Northstar Partnership

About the client

Northstar Partnership is a midlands-based team of business advisors who help business owners to achieve, clarity, growth and freedom, by overcoming complex challenges associated with scaling, managing and exiting SMEs. Their team includes specialists in strategy, finance, sales leadership and operational performance. Apricus Marketing is delighted to be their partner for marketing strategy and fractional marketing services.
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Our work included

  • Research and Strategy Development:
  • Brand structure, positioning & service proposition
  • Brand names and related meanings
  • Domain availability / trademark conflict check
  • LinkedIn research to identify any potential conflicts
  • Formulation of tagline options and supporting messages
  • Top-level launch plan
  • Branding and Design:
  • Logo design and creation of visual identity
  • Design for Marketing:
  • Business cards, banners and company stationery
  • Website Planning & Creation:
  • Creation of site map, keyword research, copywriting, design & build in WordPress
  • Social Media Strategy:
  • Strategy development, setting up company LinkedIn page
  • Social Media Marketing:
  • Ongoing social media management and post graphic design
  • Press Coverage:
  • Writing and distributing launch release
  • Marketing management and performance reporting
back to our work

Clare brings great clarity to our strategic marketing, whilst also delivering at a very practical level. She is a joy to work with and is not afraid to challenge our thinking - much needed! I have introduced her to many of my clients and will continue to do so.

Max Crosby-Browne, Managing Partner, Northstar Partnership.

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