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Based in the heart of the East Midlands, Apricus Marketing is ideally placed to serve businesses across Derby, Nottingham and Leicestershire and is within easy reach of the M1.
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Frequently Asked Questions
Do you offer free marketing consultations?
Yes, we offer a free initial 1 hr consultation to discuss your business goals and marketing needs.
How do you measure marketing success?
We track key metrics across key areas of marketing activity, and our clients receive regular monthly or quarterly reports to monitor progress.
What marketing strategy services does Apricus Marketing offer?
We provide tailored marketing strategy services for SMEs, including market research, customer targeting, brand positioning, and tactical marketing plans. We help you define clear goals and build activity to support long-term business growth.
Why do I need a marketing strategy?
Without a clear marketing strategy, businesses often waste budget on tactics that don’t deliver results. A structured strategy ensures your marketing activity is aligned, targeted, and focused on reaching the right audience. It can also help to keep any existing marketing agencies you work with accountable and on-track.
How often should a marketing strategy be reviewed?
We recommend reviewing your top-level marketing every 12 months to ensure it aligns with changing market conditions, competitor activity, and customer behaviour. Quarterly or monthly check-ins are useful for keeping momentum against your tactical plan.
What is tactical marketing support and how can it help my business?
Tactical marketing support focuses on the day-to-day execution of your strategy, such as running campaigns, creating content, and optimising performance.
Can Apricus Marketing act as an outsourced marketing team?
Yes, many businesses use us as their outsourced marketing department. We provide both strategic direction and tactical execution, giving you expert support without the cost of hiring an in-house team.
Can you improve an existing marketing strategy?
Yes, we regularly review and optimise existing strategies.
Our marketing Audit will identify any strengths, gaps and opportunities, making strategic recommendations for improvement. We start with a comprehensive kick-off session allowing us understand your overall business and marketing objectives, your key customer groups and their behaviours, before delving into your current marketing activities.
Why choose Apricus Marketing as your marketing consultants
We aren’t your typical marketing agency. Our skills and expertise have been built up working client side in industry for over 25 years. We understand what businesses actually need; practical no-nonsense marketing that delivers results.
Do your provide hands-on marketing support?
Yes. Unlike many consultants or marketing agencies, we provide both strategic advice and tactical execution. We actively manage campaigns, optimise performance, and ensure your marketing delivers real results.
Can Apricus Marketing manage social media for my business?
Yes, we can develop tailored social media strategies and manage social media campaigns across various platforms to help businesses build brand awareness, engage customers, and drive website traffic. We also offer social media performance reporting.