Marketing specialist’s new website reflects strategic approach
Marketing consultancy Apricus Marketing has launched a new website to reflect growing demand for “strategy before activity”. The Derby firm’s new website aims to clearly show how it can support the growth journey of clients – ensuring their marketing strategy is the best it can be before going live. With a greater emphasis on shorter forms of […]
Clare Raises £3,000 for Midlands Children’s Cancer Charity PASIC
We’re incredibly proud to share that Clare has successfully raised £3,000 for PASIC Cancer Support for Children, a Midlands-based charity supporting children and young people facing cancer. Last weekend, Clare took on the London Marathon, stepping up to the challenge in support of this fantastic cause. From the electric atmosphere at Cutty Sark to the […]
Strategic Messaging & Positioning Workshop
Whether you are launching a new business, brand, product, or service, we’ll work with you and your team to help you build a positioning framework and messaging architecture that allows you to develop focussed messages that resonate with your audience. This hands-on session will help you to build a differentiated market position and compelling marketing […]
Why it’s more important than ever to have a solid marketing strategy in 2026
In uncertain climates where budgets are under pressure, AI is driving search, content is automated and lacks differentiation and channels are often fragmented, solid strategy is more important than ever before. Marketing strategy is the anchor in a fast-moving landscape, providing the foundation for trust and is key to driving long-term business growth. Strong marketing […]
Celebrating 5 years of Apricus Marketing
We were delighted to celebrate 5 years of Apricus marketing by bringing together clients, long-term supporters and collaborators for a birthday celebration at The Orange Tree in Derby. Thanks so much to everyone who came along to mark 5 years of relationship building, working together, and supporting clients with real, honest, and impactful marketing solutions.
Two Derby businesses celebrate successful collaborations, new project wins and independent growth
Two Derby businesses are celebrating their fifth anniversary of working on collaborative projects with clients across the UK and beyond. Clare Taylor at Apricus Marketing, and Laura Parry of Parry Creative, support a spectrum of businesses including a recent client win working with world class rolling stock experts, DB ESG – one of Europe’s leading […]
How Marketing is changing
We’re proud to see our founder, Clare Taylor, featured in the latest issue of Big Furniture Group. In challenging times, one of the first divisions that falls under the axe is budget for marketing. This is often due to businesses seeing it as a discretionary expense and not a necessity. However, marketing remains crucial for business success […]
Embracing 2025 with purpose!
Is 2024 over already? It feels like the year flew by and 2025 is, of course, already well underway. In a year which saw us grow, evolve, and expand our customer base, we experienced lots of highs. Since inception we have been privileged to work with over thirty companies, providing them with tailored marketing strategies, […]
Supporting Rams in Kenya.
We are thrilled support Derby County Community Trust on their annual trip to Kenya by sponsoring team member Pete Collins who is taking part in the trip. What is Rams in Kenya? The Rams in Kenya initiative is an annual trip to schools in the slums of Nakuru, inviting Derby County fans and supporters to […]
10 Top Tips for Writing Engaging Content
Are you looking to improve your content writing game? Here are 10 top tips that will help make your content more impactful: 1. Start with an engaging headline or hook First impressions are crucial! Starting with a good hook or catchy headline will create intrigue around your subject and spark curiosity in what you have […]