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Auction News

About the client

Auction News is the UK’s longest-standing specialist digital auction platform, a proud family-owned business with over sixty-five years’ industry experience.
Auction News logo

Our work included

  • Full Marketing Audit with Strategy Recommendations
  • Review of key customer groups, pain points and analysis of key marketing messages
  • Website review including performance and analytics, user journey, page structure and page content
  • Email marketing performance analysis and recommendations for improvement
  • Review of digital magazine and recommendations for optimisation
  • Social media audit with strategy recommendations
  • Development of Key marketing messages and positioning for key customer groups
  • Analysis of existing marketing proposition including mission, vision, brand values, key selling points and development of core marketing messages
  • Development of annual tactical marketing plan
  • Ongoing marketing consultancy support
  • Marketing design support, including website, social media and media pack
  • Marketing mentoring
back to our work

We’ve really enjoyed working with Apricus as part of our strategic growth planning. Clare carried out an independent review of our marketing activity and helped us create a clear, practical plan for 2026. Her experience and insight have already added real value and we’re now looking forward to continuing to work together as we move into the next phase. Thank you.

Gemma Ashton, Auction News

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