Is your business making the most of its marketing opportunity?
Most businesses realise they need some form of marketing to build awareness around their business, brand, products, and services but just having a marketing function isn’t enough to maximise their marketing opportunity. Many are held back due to a lack of understanding around where marketing should sit within their organisation and because they don’t have […]
How Apricus began during a global pandemic
About Clare I studied International Management and German at University and am very lucky to have spent the 20 years since, working in some really interesting businesses across a diverse range of sectors within manufacturing and engineering, both in the UK and internationally. I am a self-motivated person so it is quite a natural thing […]
Stop being self-obsessed!
We’re good at what we do. We’ve been doing it for a gazillion years. We like talking about ourselves. We know what we’re doing and what our clients like. We are amazing!’ I have heard these things so often during my 20 odd years working in marketing. The questions I always ask when going into […]