In uncertain climates where budgets are under pressure, AI is driving search, content is automated and lacks differentiation and channels are often fragmented, solid strategy is more important than ever before.
Marketing strategy is the anchor in a fast-moving landscape, providing the foundation for trust and is key to driving long-term business growth.
Strong marketing strategies are directly tied to commercial objectives, measure long term brand impact, not just short-term lead generation and are aligned across the entire business function, from operations to customer experience.
A strong marketing strategy provides credibility, consistency and brand loyalty by establishing clear positioning and messaging propositions in markets which are often overcrowded.
At Apricus Marketing, we’ve always followed a strategy-first approach, one that delivers long-term gains over short-term tactical moves – long before it came back into fashion!
We’re really excited to see that in 2026, strategy is back where it belongs – at the heart of business decision making.
If you’d like to discuss your marketing strategy with us, contact info@apricusmarketing.co.uk