Who We Are | Marketing Management & More | Apricus Marketing

Clare from Apricus Marketing

About Us

Apricus Marketing specialises in marketing management and strategic marketing consultancy. Founded by Clare Taylor, an experienced, committed and insightful senior marketing professional, we work flexibly with our clients to formulate and drive their marketing propositions forward. Our mission is to help companies build and implement successful marketing strategies, delivering real measurable results for each and every business. If you are a company that wants to get more from your marketing and are looking for real, honest and genuine solutions based on experience of working in industry, then we would be delighted to talk with you.

Our Experience

For over 20 years, Clare has worked in strategic marketing and senior management roles, mainly with SMEs, across a variety of sectors, including:

Furniture & Beds

Pharmaceutical

Engineering & Manufacturing

Rail

Consultancy

Software

We Love

Straight talking
Working as part of YOUR team
Taking time to understand YOUR business, YOUR competitors, YOUR market place
Taking brands and driving them forwards
A top down approach
Making YOUR marketing budget work harder
Building long-term relationships with our clients

We won't be offering

Jargon – our solutions are based on experience, not just textbook ideas
Coaching – we won’t simply train you in how to do it, we will do it for you; making your life easier and freeing up your time to focus on other areas of your business
Expensive solutions that don’t deliver results

Clare is a very capable and professional Marketer, successful at growing strategic aims for a business while carefully managing the fine details with a methodical approach. When we worked together, Clare delivered an all-encompassing marketing plan that successfully positioned the business as the market leader. Clare's personable style encourages excellent cross-functional project work, and with her determination and work ethic, you can be assured of a value added partnership.

David Lawrenson, Sales Director Hospitality and Contracts, Silentnight

I would highly recommend Apricus if you’re looking to up your marketing game, need someone to push you forward, and want to work with some one who will really understand your business goals.

Ian Chambers, CEO App4.

Clare worked with us for two years as our Head of marketing. She has a structured and driven approach, which allowed us to reorganise and redirect our strategy over a very short period of time. She is very much a team player and her collaborative approach led to some great work and thinking which ultimately delivered results.

Darren Crowshaw, Managing Director, Breasley (UK) Ltd

Clare has provided Enable Life with a Marketing Review which has been enlightening and informative. The comprehensive report is structured in a logical way and is written in plain English that provides simple, easy actions for me to take as a business owner. Clare's attention to detail and how she understands you as a business owner, your business and what you want to achieve is testament to her experience and knowledge in Marketing. I would highly recommend Clare and Apricus Marketing.

Sam Hallett, Founding Director, Enable Life

Clare has recently worked with us on a strategic review of the UK bedding market and an audit of our current marketing activities. Clare’s work is to a very high standard and provided clear insight into the market and opportunities for us to develop our brand and marketing strategy further. She delivered the work on time and to budget and is easy to communicate with. We look forward to continuing to work with her to implement the recommendations made in the review.

Paul Aiston, Managing Director, Staingard Ltd

Apricus provided us with fantastic insight into what is happening in the broader construction industry, where the opportunities for growth lie and how to create a solid marketing strategy to tackle these. We continue to work together on the tactical plan and its implementation.

Christopher Monk, Director, The Input Group

Working with Apricus was easy. Clare’s relevant experience of our industry combined with her strategic ability to help us create a new proposition meant that they were the obvious choice for marketing support. We are delighted with the results.

Mike Crowshaw, Managing Director, Peak Converters

I have worked with Clare for over 3 months now. She is an exceptional all round marketer, as well as a savvy business owner, who is capable of working at a strategic level one minute and then immediately turning her focus to hands on delivery the next. This is extremely rare to find, especially somebody who is comfortable across multi disciplines such as strategic marketing, data interrogation and creating content & copy. The particular project Clare has worked on for us is for a company based in Oceania, which again highlights her flexibility and ability to translate marketing strategy and delivery on both a local and global scale.

Richard Johnson, Co-founder, The Inspired Marketing Group