Whether you are launching a new business, brand, product, or service, we’ll work with you and your team to help you build a positioning framework and messaging architecture that allows you to develop focussed messages that resonate with your audience.
This hands-on session will help you to build a differentiated market position and compelling marketing messages by taking you through:
- Understanding your brand structure.
- How to analyse the competitor landscape, identifying your areas of competitive advantage.
- Development of key selling points.
- Identification of your unique selling point (USP)
- Formulation of core messages by key target customer groups
“We found the workshop really useful. It’s been useful to have clarity on the key messaging to put across our platforms and materials for different stakeholders.”
To find out more or book, contact:
info@apricusmarketing.co.uk | 07843 821229