Most businesses realise they need some form of marketing to build awareness around their business, brand, products, and services but just having a marketing function isn’t enough to maximise their marketing opportunity. Many are held back due to a lack of understanding around where marketing should sit within their organisation and because they don’t have […]
How Apricus began during a global pandemic
About Clare I studied International Management and German at University and am very lucky to have spent the 20 years since, working in some really interesting businesses across a diverse range of sectors within manufacturing and engineering, both in the UK and internationally. I am a self-motivated person so it is quite a natural thing […]
Stop being self-obsessed!
‘We’re good at what we do. We’ve been doing it for a gazillion years. We like talking about ourselves. We know what we’re doing and what our clients like. We are amazing!’ I have heard these things so often during my 20 odd years working in marketing. The questions I always ask when going into […]