Marketing review and strategy development including:
Establishing clear marketing objectives that align with the business plan
Identification of key issues restricting growth of the brand
Competitor review (including product / service proposition, key messaging, brand and visual identity, marketing proposition)
DB ESG messaging, positioning, areas of competitive advantage
Brand and visual identity review (including review of current marketing assets and recommendations for improvement)
Email marketing and social media audit with strategy recommendations for growing brand awareness and engagement
Annual review of progress against marketing strategy and recommendations made in the original report
Identifying underutilised marketing channels for expansion and growth of brand awareness.
