Clare Taylor, founder and owner of Apricus Marketing, shares an insight into her world of marketing and why it’s important to master the art. Good marketing always starts with strong strategic foundations that hones in an area of focus that marries your brand and offer. If the fundamentals are done correctly, and not ignored, there’s […]
Why you should consider outsourcing your marketing.
As we all know, the last couple of years have thrown convention to the wind. In times of business upheaval –upturns, followed by downturns – it is invariably marketers who feel the impact initially. Marketing budgets, rightly or wrongly, are often the first to be cut in harder times, and are generally slow to return […]
10 Top Tips for Successful B2B Marketing.
Follow our top 10 tips to help your B2B marketing succeed: 1. Take the time to evaluate the inputs into your marketing strategy before producing marketing outputs. This will ensure your outputs are more effective. 2. Look from the inside outwards and not the outside inwards. Find the things your customers really value you for. […]
Apricus Marketing Turns 1
Okay so this blog is a little late – sometimes being a marketing consultant is like being a hairdresser and not having time to do your own hair – you are so busy working on your client’s projects that you don’t get time to write your own content!! At the beginning of September Apricus Marketing […]
Is your business making the most of its marketing opportunity?
Most businesses realise they need some form of marketing to build awareness around their business, brand, products, and services but just having a marketing function isn’t enough to maximise their marketing opportunity. Many are held back due to a lack of understanding around where marketing should sit within their organisation and because they don’t have […]
How Apricus began during a global pandemic
About Clare I studied International Management and German at University and am very lucky to have spent the 20 years since, working in some really interesting businesses across a diverse range of sectors within manufacturing and engineering, both in the UK and internationally. I am a self-motivated person so it is quite a natural thing […]
Stop being self-obsessed!
‘We’re good at what we do. We’ve been doing it for a gazillion years. We like talking about ourselves. We know what we’re doing and what our clients like. We are amazing!’ I have heard these things so often during my 20 odd years working in marketing. The questions I always ask when going into […]