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Why is it important for employers to support student internships?

Olivia Wilkinson, a third-year Marketing (PR and Advertising) student at the University of Derby, shares why she joined Apricus Marketing and the benefits for students and businesses of internship support. Olivia Wilkinson An internship provides paid employment to undergraduate or graduate students for a few weeks or months, importantly giving them an opportunity to test […]

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10 Top Tips for Successful B2B Marketing - building blocks with up arrows

10 Top Tips for Successful B2B Marketing.

Follow our top 10 tips to help your B2B marketing succeed: 1. Take the time to evaluate the inputs into your marketing strategy before producing marketing outputs. This will ensure your outputs are more effective. 2. Look from the inside outwards and not the outside inwards. Find the things your customers really value you for. […]

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Apricus Marketing Turns 1 2021-2022

Apricus Marketing Turns 1

Okay so this blog is a little late – sometimes being a marketing consultant is like being a hairdresser and not having time to do your own hair – you are so busy working on your client’s projects that you don’t get time to write your own content!! At the beginning of September Apricus Marketing […]

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Stop being self-obsessed!

‘We’re good at what we do. We’ve been doing it for a gazillion years. We like talking about ourselves. We know what we’re doing and what our clients like. We are amazing!’ I have heard these things so often during my 20 odd years working in marketing.  The questions I always ask when going into […]

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